Buell On Tour
The American brand of sports motorcycles Buell (under company Harley-Davidson control) intends to begin aggressive advancement to Europe, and first of all on the main European market of motor-vehicles – Italian.
Buell within the limits of campaign for advancement of production Buell in Europe program Buell on Tour starts. Special “the support group” this mark will move on cities of Italy and during 30 weekend to show advantages of technics Buell in different corners of the country successively.
As the inspirer of this program similar program Harley-Davidson which is called The Legend on Tour has served and is often used by the manufacturer of motorcycles for advertizing, for increase of recognition and without that known brand among potential consumers.
The Italian program will be spent with active support of dealers Harley-Davidson and Buell to Italy. Time of carrying out of the program – from March till October. Thus from a city in a city motorcycles Buell will move not only in itself, but also on the colourful trailers painted in colors of the American flag.
PR program Buell on Tour has made the first stop in Turin on March, 7-8th, and round in Naples will come to the end on October, 10-11th. Within the limits of the program free test drives, a heap of the information, and also subjects from a collection of accessories are offered the population. Motorcycles of all latest models of ruler Buell have gone to round also.
Similar programs are planned to carrying out and in a number of other European countries. To "win" Russia Buell yet doesn't plan.
It is remarkable that unlike many other marks of motorcycles, for 2008 of sale of motorcycles Buell not only haven't decreased, but also on the contrary, have grown – with 11 513 in 2007 to 13 119 in 2008г.
(Yet haven't estimated)
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It is interesting, whether many Italians will change with Ducati on Buell …
Considering that at Ducati the big ruler of road motorcycles (Monster), moreover and a last year's victory in SuperBike – probability small, but probably also will select any piece of the market.