Buell On Tour
The American brand of sports motorcycles of Buell (under Harley-Davidson company control) intends to begin aggressive advance to Europe, and first of all on the main European market of motor-vehicles – Italian.
Buell within campaign for advance of production of Buell in Europe are started by the Buell on Tour program. Special “the group of support” this brand will move on the cities of Italy and within 30 weekend in a row to show advantages of equipment of Buell in different corners of the country.
As the inspirer of this program the similar Harley-Davidson program which is called as The Legend on Tour served and is often used by the producer of motorcycles for advertizing, for increase of recognition and without that known brand among potential consumers.
The Italian program will be carried out with active support of dealers of Harley-Davidson and Buell in Italy. Time of carrying out the program – from March to October. Thus from the city to the city motorcycles of Buell will move not only in itself, but also on the colourful trailers painted in colors of the American flag.
The Buell on Tour PR program made the first stop in Turin on March 7-8, and round in Naples will come to the end on October 10-11. Within the program free test drives, the lot of information, and also subjects from the collection of accessories are offered the population. Motorcycles of all latest models of the line of Buell went to round also.
Similar programs are planned to carrying out and in some other the European countries. "Win" Russia Buell yet does not plan.
It is remarkable that unlike many other brands of motorcycles, for 2008 of sale of motorcycles of Buell not only did not decrease, but also on the contrary, grew – with 11 513 in 2007 to 13 119 in 2008г.
(Yet did not estimate)
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It is interesting, whether many Italians will change with Ducati on Buell …
Considering that at Ducati the big line of road motorcycles (Monster) moreover and the last year's victory in SuperBike – probability small, but probably also will select any piece of the market.